I have worked in the service industry for over 10 years and in sales for an additional 6 years beyond that. Throughout that time, all I really wanted to give people was a product that they needed, wanted and would offer true value. However, I felt it was never available to me to present to others. Now with EBBE, I see something that can benefit everyone involved. 16+ years of wanting to make people happy and finally this is my chance.


In February 2009 the concept of EBBE was originally formed while working at the Ontario Mills Mall in California. So many people were wandering around the mall with no bags in hand, basically just window shopping as they just couldn’t afford to do much more. It was during the beginning of our current tough times. At that point, people were losing their jobs by the hundreds of thousands and many more were still at risk. Businesses were failing or on the brink of folding and we were all thinking and hoping that this would all be fixed as soon as possible. This led to brainstorming in search of concepts that would effect change. Ideally, the best solution would be able to offer people increased value within their budget and would also offer the stores a beneficial increase in sales. The concept behind EBBE became very clear. A win-win situation where stores would get increased foot traffic and shoppers would get increased value.


During the remainder of 2009 and most of 2010, we researched and refined the concept in order to offer value all around the table. Customer / Retailer / Service Provider / Credit Card Company, all would win. At that point we were ready to develop the first stage tools to spread the word and develop the EBBE community. As we go live with our website www.goEBBE.com and invite Americans to join our Smart Saver’s Community, we are grateful for the opportunity to develop this solution.